![]() ![]() Determine a sound hypothesis for the experiment.The process in a nutshell should look like this: As these two page groups are split, each one should be accruing relatively equal levels of traffic (a 50/50 traffic split). Whilst conversion-oriented A/B testing methods are designed to split the traffic on one URL into an A user group and a B user group (see below)…Ī/B split testing in the SEO world is done by splitting one group of templatized pages into an A page group (control) and a B page group (variant). Now that we’ve got those myths busted, let’s dive into the basic process. The SEO A/B Testing Process in a Nutshell SEO A/B testing (also referred to as ‘SEO split testing’) is the process of splitting a group of templatized pages into a control group A and a variant group B, altering the variant group to match a hypothesis, and then measuring the performance differences between the A group and the B group to determine a winner. Resources to assist your SEO A/B testing journey.Tools to assist your SEO A/B testing projects.Step 9 – Ensure that the winning result gets implemented on all pages.Step 8 – Measure for statistical significance.Step 7 – Plot the split tester’s output in Google Sheets.Step 6 – Run your data through Distilled’s DIY Split Tester.Step 5 – Collect the total organic entrances (by day) for groups A & B.Step 4 – Make a copy of the Google Sheets template.Steps 1, 2, and 3 – Establish a hypothesis, split your page groups by traffic, and change the variant pages to reflect your hypothesis.Steps for Method #2: Causal Impact Inference with Distilled’s DIY Split Tester.Steps for Method #1: Average Difference Change with.The step-by-step guides for each SEO A/B testing method.How CausalImpact is calculated (method #2).How Average Difference Change is calculated (method #1).Knowing when to use each of these techniques.Measurement technique #2: CausalImpact Inference.Measurement technique #1: Average Difference Change.There are two measurement techniques for SEO A/B split testing to be aware of.□ Key Distinction #3: A/B split testing is also different from time-based SEO testing.□ Key Distinction #2: The page group on your website must have a strong level of monthly visitor traffic.□ Key Distinction #1: SEO A/B tests are not the same as CRO A/B tests.The SEO A/B Testing Process in a Nutshell. ![]()
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